Donni Wiggins and Joi Hunt, two accomplished female entrepreneurs, engage in a candid and insightful
conversation about business, personal struggles, and empowerment in this episode of "Full Transparency with
Donnie Wiggins."
Joi Hunt's Background
Joi Hunt, known as the "business bestie," is a business attorney since 2004 and a serial entrepreneur since
2006. Born and raised in Los Angeles, she has lived in various states, including Texas, Alabama, Louisiana, and
Houston, before settling in Orlando, Florida. Her diverse background combines legal expertise with hands-on
experience in running brick-and-mortar businesses.
Overcoming Personal Adversity
Hunt bravely shares her harrowing experience of domestic violence and its impact on her life and business:
- She owned multiple businesses with her ex-husband, including a car dealership, collision shop, and insurance
agency.
- In November 2020, her ex-husband shot at her in the presence of their son, leading to her fleeing to Orlando.
- After refusing to drop charges, her ex-husband locked her out of their businesses and drained their accounts.
- This incident left her starting over from scratch with no money and an 11-year-old son to support.
Rising from Adversity
Hunt's journey of rebuilding her life and career is both inspiring and instructive:
1. She initially worked remotely for the dealership The Importance of Business Structure: Joi Hunt's Advice for Entrepreneurs while dealing with legal proceedings.
2. Faced with financial challenges, she had to reinvent herself and her career.
3. She began sharing business tips on social media, which led to rapid growth of her online presence.
4. Eventually, she decided to share her personal story, which resonated with many women in similar situations.
The Business Bestie
Hunt's role as the "business bestie" involves:
- Combining legal knowledge with practical business experience
- Teaching people how to start, grow, and run their businesses effectively
- Providing real-world advice on the complications and challenges of running a business
- Offering guidance on business structures, mergers, and other complex business topics
Empowering Other Women
Inspired by her own experiences, Hunt has taken steps to help other women:
- She started the "Adjust Your Crown" organization to help women start businesses with no money.
- Hunt offers advice on creating e-books and courses as ways to generate income quickly.
- She provides consultations to women seeking to escape toxic relationships and start new lives.
Business Insights
Hunt shares valuable business insights throughout the conversation:
1. On bankruptcy: "If you've never thought about filing bankruptcy, you've never been in business." She
explains that bankruptcy can be a strategic business move to offload debt and restructure.
2. Business structure: Hunt emphasizes the importance of proper business structure, recommending either an
LLC or a corporation.
3. Running a business professionally: She advises treating your business "like it's Walmart," emphasizing the
importance of following corporate formalities, maintaining separate business accounts, and avoiding
commingling of funds.
4. Diverse experiences: Hunt credits her extensive knowledge to having "been through almost every single
thing in business."
This conversation between Donni Wiggins and Joi Hunt offers a powerful narrative of resilience, business
acumen, and female empowerment. It highlights the importance of sharing personal stories, leveraging
experiences, and providing practical business advice to help others succeed.